17 Best At-Home Hair Colors Brands and Kits, Reviewed for 2024

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Byrdie contributor Melanie Rud has over a decade of experience in the beauty industry, writing for some of the biggest magazines and websites out there. Since she has her hair professionally colored, she relied on the input of experts and plenty of consumer reviews to compile this list. This story was updated with additional tips and insights by Theresa Holland, a commerce writer and product tester specializing in at-home beauty treatments. Either someone that you’re put in touch with through a service (like Madison Reed) or a local colorist that you feel comfortable reaching out to for some tips.

How to pick the right hair color?

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Although the brand specializes in curly hair products, this formula works on any hair color, texture, or porosity. The only con is that it requires a bit more gel than we would normally use in order to cover the whole head. When we used a deep red, the color came out beautifully on bleached blonde and gray hair. It made a slight tint on brown hair, but it wasn’t as noticeable unless under bright lights. The color faded with every wash—so it started with a dark red and then became a lighter red before transitioning into a dark pink and then rose gold. Think of this gloss from dpHUE as part semi-perm hair dye, part deep conditioner.

Manic Panic Atomic Semi-Permanent Hair Color Cream

In addition, the instructions on the packaging are straightforward, so you can easily use the dye at home. It’s best used when mixed with conditioner and it only takes five minutes to work. I appreciate how thick it is and doesn’t drip all over you when you use it. We may earn commission from links on this page, but we only recommend products we love.

L'Oréal Paris Revitalift Derm Intensives Hyaluronic Acid Serum Review

Made in a wide array of fun and pretty colors, it's intended to replace your normal daily conditioner to maintain unique hair color (though isn't meant to conceal grays). In GH Beauty Lab testing, experts found that Clairol Nice 'n Easy was the best pick for light hair and has a gentler, more conditioning formula. While all brands tested for blonde shades have only scored average (or worse) for covering up gray, this stood out for fade resistance and keeping its shine.

It is entirely safe to use; you just need to wash off your hands thoroughly. It doesn’t do an outstanding job, but for everything else, it is perfect. Also, it is semi-permanent, so you have to use it more often if you use this product. If you aren't totally ready to commit to a new hair color—or you're just looking to tone or brighten your current hue—you gotta try this color-depositing mask from Moroccanoil.

Garnier Olia Oil Powered Permanent Hair Color

Don’t forget to look at the colors available and read the ingredients before you buy/use them. However, these dyes are an excellent choice if you want a subtle change without damaging your hair a lot. Permanent hair color doesn't have to require a ton of potentially iffy chemicals, as evidenced by this clean formula from Schwarzkopf. The formula is free of ammonia, silicone, and alcohol, but it still provides you with rich, long-lasting color.

Target¬ Beauty Studio

Moisture and hydration are major keys for all curl types—especially type 4 hair—you don’t want to put anything in it that will dry it out, you know? Thanks to this ammonia-free formula that packs jojoba oil and five botanical extracts, you’ll not only be left with your dream color, but your hair will be soft and hydrated too. Three primary colors are not enough to cover the range of colors we want to try out.

target hair dye

Clairol Nice 'n Easy Permanent Haircolor

What I would recommend is to bleach your hair before applying this color for better results. Gray is not the easiest color to wear, but Got2B Metalic is a perfect combination because your hair won’t look dull and lifeless. Instead, your hair will have a silver glow that is perfect for the summer days. Schwarzkopf won me with the keratin treatment because it leaves your hair shiny, healthy, and styled.

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Target Stray Grays

I use this color when I want interesting highlights for a festival or a night out. It has a perfect color palette with vivid colors for those who want a dramatic change. I love its ammoniac-free formula, that only needs one wash to fade completely.

Look at celebrities and models with hair similar in texture and tone to yours to get ideas of which colors work well with your complexion. I usually tell my customers to do this when they are indecisive about the color. Corinne Sullivan is an Editor at Cosmopolitan, where she covers a variety of beats, including lifestyle, entertainment, relationships, shopping, and more.

Enter this box hair color, which contains three butters (mango, shea, and coconut) to ensure your hair doesn’t look dry AF post-dye. It also comes with a hair mask full of argan, avocado, and sunflowers oils to keep your hair deeply moisturized. Before buying any dyes, choose one that should match your hair color and condition.

They’re not damaging to the hair, which means they’re especially great for someone who’s always changing their color, notes Schaudt. For some folks, ammonia can cause hair loss and irritation, while PPD can cause dermatitis on the scalp (especially if you already have an inflammatory scalp condition, like dandruff or psoriasis). You don't have to go to the salon to get that bright hair color you've been wanting to try. Arctic Fox's highly-pigmented semi-permanent hair dye—recommended by Dr. Lal—comes in various colors, from phantom green to sunset orange.

I selected different brands because they all have something to stand out more, depending on what you want to do with your hair. For example, some recommendations are better for gray hair, and some for highlights. Some at-home hair dye kits include accessories like brushes and plastic gloves, but it's always good to have some on hand before you get started, especially if you're worried about staining your skin.

This became apparent after I went red, terrified that I would destroy my natural hair color. We suggest this drugstore hair color kit to anyone looking for an affordable, widely available, long lasting color that doesn't contain ammonia. It outperformed other custom-color kits at being simple to use and not messy, having an unobtrusive scent, not causing irritation and resisting fading. Celeb colorist Amanda Lee swears by color-depositing conditioners and masks. "They're temporary—so there's less room for error—and they often contains moisturizing and nourishing ingredients that help improve hair health," says Lee.

The GH Beauty Lab regularly tests at-home hair dye with both consumer testers and in controlled Lab tests. In the Lab, our scientists dye human hair samples in black, brown, red and blonde shades and visually evaluate each for color results and gray hair coverage. Style your hair in the perfect way with the amazing range of hair dryers available at Target.

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