12 Best Professional Hair Color Brands of 2024, Expert-Approved
Table Of Content
We're big fans of purple and blue shampoo for neutralizing the unwanted tones of bleached, chemically lightened, or tinted hair. This includes everything from platinum blonde 'dos and highlights to balayage and ombré hair. This toner contains bluish-violet pigments that counteract yellowish, brassy hues, but you can choose silver, ashy, rosy, or icy treatments for a more custom effect. We do wish the developer came with the toner, but it typically doesn't when you're buying professional-grade.
Best for Fading Color
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Posted: Thu, 15 Sep 2022 07:00:00 GMT [source]
Since this is a semi-permanent treatment, it's not a serious commitment. That said, if you apply to super light hair (which we tried), it can take months to fully fade out, especially the darker shades, like blues and greens. We should also note that it works best on pre-lightened or naturally blonde hair. If you're looking to cover grays or just want your hair color to appear authentic, Schwarzkopf's Igora Royal is our go-to option.
Best for Root Touch-Ups
This demi-permanent hair color brand is an excellent choice if you're pleased with your color but want to brighten dullness and enhance shine. Redken has been around for decades and for good reason—the brand creates gorgeous toning colors, especially on blondes. Rez and Walker both use Redken Shades EQ for in-salon toning, glossing, color-correcting, and blending white or blonde hair.
Schwarzkopf Color Boost Vibrancy Booster
A hair gloss is designed to deposit a subtle wash of color while also providing high shine. It's great if you get your already hair colored, but want to give your color a boost in between full-color appointments. L'Anza Liquids is available in 60 shades, ranging from blue-black to golden-brown to ultra-light violet blonde.
It earned high marks for its appealing non-chemical scent, easily rinsing, and not causing irritation, and it proved fade resistant for over weeks post-use. It deposits a wash of pigment onto color-treated strands to extend the life of hair dye, enhance your natural color, or change up your natural color slightly. We're big fans of this kit from Kristin Ess, which you can use in the shower for a quick dullness fix and color boost. We like that this ammonia-free formula doesn't have a strong chemical odor, but wish it came in more shades. Despite its name (and the fact that it's supposed to fade out over two dozen or so washes), semi-permanent color can be a pain to remove in a pinch.
Garnier Olia Oil Permanent Hair Color
Most drugstore dyes are now designed to keep color vibrant for weeks — through heat styling and multiple washes — and also come with a conditioner to keep your hair nourished and shiny. Processed color is never a one-size-fits-all experience, so we appreciate a remover that's similarly customizable. One 'n Only Colorfix has a three-step color removal system that allows you to mix as much remover as you need based on the density and length of your hair. We love that it's easy to mix and use, contains argan oil to help bring moisture and smoothness back to the hair, and doesn't contain ammonia or formaldehyde.
It's pretty easy to use too—it comes with a professional brush that evenly deposits the color onto your ends without looking streaky or chunky. For with pre-lightened hair those looking for a botanical-based boxed color free of harsh substances like ammonia, sulfates, and parabens, Biolage is a great choice. This hair gloss is a prime choice for those who want to extend the life of their hair color while boosting shine and preventing a dull, faded look. We tapped celebrity hairstylist Christin Brown for advice on using drugstore hair dye at home. Believe it or not, she gives this DIY practice her stamp of approval—with a few caveats.
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It left hair super shiny, was fade-resistant and provided even coverage. Plus, it has four different shades of black, letting you pick your favorite deep hue. Overall, our favorite drugstore hair dye is Clairol Natural Instincts. We love how the gentle, ammonia-free formula works in just 10 minutes and lasts up to 28 shampoos.
L'Oréal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color
You also have the option to bleach your hair at home...but it's risky. Bleach can seriously damage your hair, mess up your color, or irritate your scalp if you don't follow the instructions perfectly. That being said, all of the bleach kits on this least have been vetted, and when used correctly, can give you amazing results. If your hair color could use a refresh but you don't want to, you know, severely damage your hair in the process, you might want to opt for this at-home formula. It's infused with keratin, a protein that works to strengthen hair's protective cuticle, to prevent breakage and split ends. This story was updated with additional tips and insights by Theresa Holland, a commerce writer and product tester specializing in at-home beauty treatments.
According to our Diversity Pledge, 15% of products in our newly published market roundups will feature Black-owned and/or Black-founded brands. At the time of publishing, we were not able to find enough drugstore hair dyes from Black-owned and/or Black-founded businesses to meet this percentage. If you know of one we should consider, please email us at and we will evaluate the product ASAP. This drugstore hair dye is for all brunette shades, ranging from the deepest dark to light blondish-brown. It's also a good choice for beginners, as the foam is easy to apply. Many colorists also use the Malibu C Color Correction, which works in just five minutes and has the added benefit of coming in easy-to-use, single-use packets.
Theresa covers hair care, makeup, skincare, and fitness equipment at Byrdie. Walker likes to use it for foil highlights, though it's also great for ombré color, balayage, and all-over lightening. "It's gentle on the hair and gives you incredible lift without having to use a high-volume peroxide," he tells Byrdie.
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